As Google prepared to enter a new market with Google Analytics 360 Suite, a range of analytics products for enterprise-level business, they were the new kid in a well-established group of heavyweights dominated by IBM, Adobe and Oracle.
A critical brand challenge was finding the right balance between Google the cool, consumer brand and Google the serious B2B powerhouse.
A critical brand challenge was finding the right balance between Google the cool, consumer brand and Google the serious B2B powerhouse.
