On the surface Kintone is a customizable workspace and toolkit that quickly connects, organizes, and visualizes information and workflow so progressive teams are more synchronized and business is more efficient. While the product is great for company workflows and efficiency, it lacked warmth. So I wanted to see if the idea of "data" and "love" could coexist.
What developed was an amazingly warm and approachable brand that stands out in a sea of stale, corporate competition. The mark uses dimensional building blocks to represent toolkits and customization. For love, I explored many ways to represent love: fun, carefree, family, warmth, but ultimately came back to the most ubiquitous symbol, the heart.
What developed was an amazingly warm and approachable brand that stands out in a sea of stale, corporate competition. The mark uses dimensional building blocks to represent toolkits and customization. For love, I explored many ways to represent love: fun, carefree, family, warmth, but ultimately came back to the most ubiquitous symbol, the heart.
